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There has never been a better time to make digital advertising an integral part of your company or product’s marketing strategy. Using LED screen advertising as part of your campaign provides the following benefits:
Small businesses today have a myriad of options when it comes to advertising. While billboards are often associated with big brands and big business, they are actually a very powerful tool for small businesses. Believe it or not, roughly 7 out of 10 big screen ads promote local businesses. Let’s take a look at some of the benefits of using billboard advertising as a small business owner.
For newer small businesses, one of the most important things you can gain from advertising is brand recognition.
Billboards make a huge impact on people. They’re big, they’re hard to miss, and they’re extremely memorable. Just how impactful? According to the OAAA, of those who have seen an ad on a big screen:
41% are more likely to learn about the brand being advertised
70% say big screen digital ads are very, or somewhat likely, to influence a purchase
58% search the web as a direct result of seeing an ad
55% use mobile and social media to share information while viewing an ad on a digital LED screen
35% buy a product after seeing an ad